About Us

GUMMAAE is an Asian contemporary jewelry brand that manifests meaningful classic designs for your modern lifestyle.

Acknowledging that we are a part of something bigger, we are redefining once forgotten traditions of expressing our celebrations in life (the fading tradition of gifting children or loved ones jewelry) and creating deeper - personal connections to our culture because representation matters.

Our mission is to support you to tell your story and celebrate your true self.  

 ^ photo courtesy of CHAxARTxAMS

Our Founder

Meet our founder and designer - Jeannie Wu on Canvas Rebel Magazine's article, where she shares her Asian American upbringing and reason for creating GUMMAAE. 

> Photo of wearing a qipao 旗袍 and walking on Grant St. in San Francisco, Chinatown - 90s

Our Base

Located in San Francisco, California - with beginnings in Amsterdam, Netherlands. 

 Our Craftsmanship 

We work closely and collaboratively with our production partners in Indonesia and New York, who source high quality materials and are engaged in detail-oriented craftsmanship.

 Discover more about our precious metals here.


Our Support

GUMMAAE is dedicated to donating a percentage of our profit to POC organizations and Asian Heritage & StopAsianHate initiatives.