About Us
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GUMMAAE is an Asian contemporary jewelry brand that manifests meaningful classic designs for your modern lifestyle. Acknowledging that we are a part of something bigger, we are redefining once forgotten traditions of expressing our celebrations in life (the fading tradition of gifting children or loved ones jewelry) and creating deeper - personal connections to our culture because representation matters. Our mission is to support you to tell your story and celebrate your true self. |
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| ^ photo courtesy of CHAxARTxAMS |
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Our FounderMeet our founder and designer - Jeannie Wu on Canvas Rebel Magazine's article, where she shares her Asian American upbringing and reason for creating GUMMAAE. > Photo of wearing a qipao 旗袍 and walking on Grant St. in San Francisco, Chinatown - 90s |
Our BaseLocated in Amsterdam, The Netherlands / Rooted from San Francisco, California. |
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Our CraftsmanshipWe work closely and collaboratively with our production partners in Indonesia and New York, who source high quality materials and are engaged in detail-oriented craftsmanship. |
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Our SupportGUMMAAE is dedicated to donating a percentage of our profit to POC organizations and Asian Heritage & StopAsianHate initiatives.
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