About Us

GUMMAAE is an Asian contemporary jewelry brand that manifests meaningful classic designs for your modern lifestyle.

Acknowledging that we are a part of something bigger, we are redefining once forgotten traditions of expressing our celebrations in life (the fading tradition of gifting children or loved ones jewelry) and creating deeper - personal connections to our culture because representation matters.

Our mission is to support you to tell your story and celebrate your true self.

Our Support

GUMMAAE is dedicated to donating a percentage of our profit to POC organizations and Asian Heritage & StopAsianHate initiatives.

Our Craftsmanship

We work closely and collaboratively with our production partners in Indonesia and New York, who source high quality materials and are engaged in detail-oriented craftsmanship.

Our Materials & Jewelry Care

Discover more about our precious metals here.

Our Environmental Responsibility

Our jewelry is made-to-order to prevent overproduction with a selection of our chains being made from 100% recycled silver.

We make mindful decisions for our packaging to be as sustainable as possible. We are committed to using less plastic and unnecessary extra packaging materials.

Our jewelry boxes are eco-friendly: composed of a mix of residues from organic products (reduces the amount the wood pulp being used) and beautifully binded with a water-based glue. Our inserts are made of FSC® certified paper, which replaces the traditional foam inserts that are made from plastics, such as polyurethane.

Being conscious of excessive packaging and brand materials, our paper items, such as the jewelry boxes, cards, tissue paper, and shipping boxes are marked with “FSC” (Forest Stewardship Council®) - meaning no more wood is being cut down outside of the FSC forest.

Our Base

Located in Amsterdam, The Netherlands / Rooted from San Francisco, California.